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Wednesday, April 30, 2008

Article Marketing - Common & Hilarious Resource Box Mistakes Made in Your Articles

In your article the resource box is where you get to invite the reader back to you web site or blog for more information. Blow this and you have wasted your time. Get this right and you have got it made!

Common & funny mistakes

I have seen resource boxes that were as long or even longer than the article! Imagine that. Somebody figured that telling you all about them and all their many accomplishments was more interesting than the article.

Now that sounds silly and ridiculous for anybody to do, but they do it! Most folks start their resource box with, "Sally Sue graduated from 27 difficult universities, has written 100 great books, and her whole family thinks she's great."

Who cares? Remember, the resource box is not about you. It's about the reader.

What you do when you start off your resource box that way is you communicate to the reader - "Attention Reader: The article is now over. You can go away now."

So they don't read your resource box, don't click on your links, and you don't get a visitor, you don't get a prospect, you don't get a subscriber, you don't get a customer or client.

Now one of the funniest mistakes I've ever seen, and I actually read someone advocating this mistake.They were having a discussion one day about where and how and when to put your name in the resource box. One person, who really does know better I think, was advocating not only putting your name first, but putting your name in bold letters because - and this is a quote - they had seen articles where they could not tell where the article ended and the resource box began.

Well, duh! This, ladies and gentlemen, is the whole point. I hope that the articles that this person was referring to were either articles by my students or my articles, because that's what I teach. The whole point is for them to flow right from the article into the resource box.

And now I would like to offer you free access to two of my Instant Article Writing Templates. You can download them by going to http://www.TheArticleGuy.com/bonustemplates.htm

Would you like to get in on our free weekly Article Guy TeleSeminars? Visit http://www.TheArticleGuyTeleSeminars.com to get started today!

From Jeff Herring - The Article Guy & GreatArticleMarketingNetwork.com

Article Marketing - A Powerful Tool

Article marketing has many benefits which may include establishing yourself as an Author, lead generation, more traffic to your web site, improved search engine position and is becoming a necessary tool for doing business on the World Wide Web. Article marketing has become a proven strategy for raising your link popularity. It can also be a cheap way to compete with larger companies in your field.

It's best to write on topics that are closely related to your business type, while making sure that the article provides good content for the reader, no one wants to read a sales page. Every article that you write will need a resource box section that will contain your sales info including an (anchor text) link or two pointing to your Web site. You could have a terrific product and a wonderful sales strategy, but without the targeted traffic your online business could be going no-where.

You can take advantage of a ton of free article submission sites on the internet, where you can submit your articles for free, some also offer software and services to help in the process. Once approved, the sites will make your articles available for distribution and publication to ezines, webmasters etc... Now there is no more need to beg for reciprocal link exchanges, pay for text links, or spend hours posting free ads to link farms that no one will read anyway. Articles, written yourself, are becoming the fastest and cheapest way to see results from your efforts.

When done properly, article marketing can be a very powerful tool to drive loads of targeted traffic to your web site. Whether your business is brand new or you have been in business for a while, you can gain new customers from marketing your own articles. To be the most effective, article marketing should just be part of a larger, more comprehensive SEO strategy. Remember, the goal of successful marketing is increased business and most importantly profit and this can be achieved with the help of article marketing.

The Author is the owner/operator of several successful article submission service sites. Also offering a completely automatic article submitter More info and resources can be found at http://www.article-hut.com

Amazing Article Marketing - Uncover 4 Efficient Methods to Jumpstart Your Article Marketing

Building traffic for your website can be relatively easy these days. You don't need to learn complicated programming skills and you don't even need to launch linking campaigns just to make your website popular online. All you need to do is bank on your writing skills and impart your knowledge by writing and marketing your articles over the World Wide Web. This will allow you to showcase your expertise to online users while you increase the quality backlinks for your website.

Here are the 4 efficient methods to jumpstart your article marketing:

1. Make your articles content-rich. People read articles because they want to be informed. They want to find solutions to their problems or answers to their questions. Fill your articles with valuable information that your readers will find useful and relevant to their lives. When you do, you are increasing your chances of convincing them to check on your website and become your potential clients.

2. Make use of anchor texts. If you are posting your articles to your blog, website, or social bookmarking sites, link your other articles through the use of anchor texts. Use the most appropriate keywords that appeal to your readers to increase your clickthrough rate.

3. Commit. The key to success in article marketing is consistency. You can't just post 100 articles and wait for the traffic to build up to your website. Instead, you need to strengthen your online visibility and your expertise by consistently writing and submitting articles on a regular basis. By doing so, you will effectively address the needs of your readers for information every time they search online.

4. Resource box. To increase your conversation rate, spend more time in writing your resource box and make sure that it has the ability to drive readers to your website. Make it compelling, keyword-rich, and attention-grabbing.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Article Marketing 101 for Businesses

Article marketing is one of the most effective forms of online advertising. The term speaks for itself. It is basically combining marketing with articles. An article packed with tons of useful information would be well read by lots of people, and possibly your potential customers. It also presents you, the face behind the article as an expert with credibility in the topic of the article. Business owners who have not been using article marketing to promote their businesses are missing out on sales and business growth.

What goes into article marketing that makes it such a powerful marketing technique?

We will have a walkthrough on the entire process of article marketing so that by the end of it, you have the necessary knowledge to employ this for your business.

An article should ideally be at least 400 words long. Search engines used to love articles that have 300-word length, but it appears to have changed its taste. Once you know what topic you are writing about, decide on the outline of articles. The strategy is to single out a main subject such as a vacation in Hawaii, and then develop sub-topics such as how to find the cheapest airfare and accommodation and the fun activities you can do there. With an outline, you can then elaborate more on each sub-topic to develop the content. Stay on topic and do not venture to other unrelated stuff. Sprinkle the relevant keywords 5 or 6 times throughout the article.

The one most important thing to do in article marketing is to include the resource box or author box at the end of your article. This resource box allows you to introduce yourself and your business. You are also given the opportunity to list your website link. Readers who read your article will find the link and follow it to your website. This is how it drives traffic and visitors to your website.

Do not worry if you do not write well. You can still use article marketing as your promotion strategy. There are always ghostwriters who are willing to write quality articles for low fees. $5 an article is reasonable. Check out Scriptlance, Elance and RentaCoder etc.

Once you are done with article writing, you are halfway in your article marketing process. You need to now submit your article to article directories. There are hundreds to thousands of article directories that would accept your article for free such as EzineArticles, SearchWarp and GoArticles to name a few. Of course there are some that requires payment as well. But submitting to these free ones is good enough for your article marketing efforts. But make sure that you submit to at least 100 200 of them for maximum exposure.

As you do that, something is happening behind the scene. Readers looking for information either at the directories or search engines will find your articles. If the articles are well written, informative and entertaining, they would be enticed to click on the resource box link to your website. So, you now have targeted visitors at your website, and there is a probability that the visitors would become your customers.

Your articles may be selected by online or printed publications or press release companies for publishing. Your article marketing initiative would be richly rewarded when readers of these companies get to see your products and services.

Another advantage of article marketing is that many websites in the same or similar niche as yours are hungry for content. The webmasters would prowl the article directories for new fresh content and when they pick up your articles for publishing on their websites. Your business can enjoy much better visibility since you get a big pie of their traffic. Targeted traffic is it.

I forgot to mention about two big pluses of article marketing. While your articles get read, simultaneously, your website is linked from article directories and websites. The links are all one-way backlinks, the most valuable in the eyes of search engines. Some of these sites have high Google PageRank and therefore would transfer some of that to your website. In short, you are ahead of those who are paying through their nose for high PR link partners. You get them free and rank in the search engines higher and faster. Again, more traffic is on the way.

Search engine spiders hang out at article directories and would find your website link and index them quickly, sometimes within the same day. Being indexed can take weeks or even months but you have shortcut that using article marketing.

That is it. The essence of article marketing wrapped in a few hundred words. Give it a go and enjoy the benefits and profit potential article marketing can do for your website.

Davion is a successful webmaster and author. Discover more about article marketing and read reviews of top article submission software such as Article Post Robot, Instant Article Submitter etc and find out how these tools can drive instant and continuous traffic to your website at http://Article-Submission-Software.blogspot.com.

Best Article Marketing - Revealed - 4 Responsive Secrets to Impact Your Article Marketing

Article marketing is considered as the ultimate income-generator in the internet today. It has made a lot of marketers richer by just writing and submitting their articles online. If you want to be one of them, you need to make sure that your articles and your marketing techniques can create an impact online. Here's how:

1. Keep your articles focused. By this, I mean making sure that all the ideas you present on your content are all related to your topic and are able to help your readers better understand your points. You can easily do this by preparing an outline before you write your content. List down all the ideas and information that you think will be useful to your readers and arrange them properly so you can present them in a logical manner. This will make your articles flow smoothly and sound highly organized.

2. Distribute your articles to submission sites. Submit your articles to leading publishing sites. To increase the chances of your articles being accepted, make sure that you follow all the guidelines set by publishers.

3. Proofread and solicit feedback. Check your articles for possible grammar and spelling errors. Also make sure that all the information you present on you articles are fact-based so you won't mislead your readers. It would also greatly help if you can show your articles to small group within you target market to make sure that your content is targeted to their needs.

4. Know how to create killer resource box. You main objective in writing your articles is to convert your readers to potential clients so you can augment your sales leads. That can only happen if your resource box is powerful enough to move your readers to take action. Keep it short, direct to the point, enticing, and appealing by communicating the benefits that awaits your online visitors or by offering freebies.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Breakthrough Article Marketing - Uncover 4 Popular Steps to Explode Your Article Marketing

Article marketing is undoubtedly the most efficient and cost effective product and website promotional tool these days. It is being used by a lot of webmasters from across the globe because it can easily augment website's traffic and increase their sales potential.

Here are the 4 popular steps to explode your article marketing:

1. Target market. The one element that will guarantee you success in article marketing is knowing how to satisfy your target market. When you do, you can be assured that your articles will be widely read and distributed online. This is the reason why it is very crucial to know the people you are writing for even before you tap on your key board. Get to know their needs, demands, profile, and preferences. These can help you make your articles more targeted and focused to their demands.

2. Titles. When people search for information online, they are usually presented with numerous articles. People choose the article to read based on title alone at least on this point. Don't let your articles be ignored by giving them titles that are truly interesting and attention-grabbing. This can help you dramatically increase your clickthrough rate.

3. Writing skills. Never be contented with what you know and strive to improve on your craft so you can always offer the best to your readers. This can easily be done through constant practice and by attending seminars or coaching programs that are specifically created to help you excel in the field of writing.

4. Quantity. One of the best ways to excel in article marketing is to multiply the number of your output to easily augment the number of your inbound links. If you can't extend your writing hours, you can hire ghostwriters to do the legwork for you.

To learn more, download my free guide, "How to Generate $15,000 Per Month Online" here: "How to Generate $15,000 Per Month Online"

Sean Mize is an internet marketing mentor who teaches people to generate over $15,000 per month online via automated systems and product funnels.

Article Marketing Checklist

Article marketing is an easy, powerful and effective way to market your business.

Here's a checklist you can use for every article you write.

1. Know your goal for each article

What's your goal for your article? Your goal may be to provide links and traffic to your Web site, or to promote a product or your services.

Write your goal down. When you're writing, it's very easy to forget what your goal was.

2. What's your reader's takeaway?

Each article needs to have a takeaway - a benefit - for your reader. This enhances your credibility, and makes it more likely that the reader will visit your site via the links in your resource box to see what else you have to offer.

Write down your takeaway.

3. Develop your keywords so your readers will find you

Research the most appropriate keywords for your article. Collect five to 10. You'll emphasize two to three in the article, the others will be added to article's Web page meta tags.

4. Develop an intriguing title that's relevant and includes a promise

Think of your article's title as a headline. It's the most important part of your article, because it attracts attention, and it should include the promise of a benefit to the reader.

Make sure the title is relevant to your article, and includes your most important keyword.

5. Write the article, delivering on your promise

When you're writing your article, ensure that you deliver on the promise you made in the title. Unless you deliver, your reader will have no incentive to click through to your site - he no longer trusts you, because you don't keep your promises.

6. Write the resource box for the article

Your "resource box" has a single goal - to get the reader to click through to your landing page for the article. Make another promise of a benefit if the reader clicks.

7. Post the article on your site

Add the article to your Web site as site content, adding links to products and services relevant to the article.

8. Post the article to an article directory

Should you post your article to several article directories for promotion and traffic, or just one?

Some article marketers believe that you should post your articles to many directories. However, I prefer to post to a single directory. It saves time and I haven't noticed any benefits from posting to many directories. Your mileage may be different.

So there you have it - your article marketing checklist. It will increase the speed at which you can write effective articles by giving you a method to follow.

Want to build a well-paid writing career? You can, with Angela Booth's new Writing Hacker Web site at http://writinghacker.com/ - watch Angela's "Make money Writing: Write and sell Web articles - they're in hot demand" video.

For more writing tips, subscribe to Angela's Fab Freelance Writing Ezine at http://fabfreelancewriting.com/ezine/fab-freelance-writing-ezine.html and receive "Write And Sell Your Writing: The Power-Write Report". It's 21 pages packed with information to help you to develop a six-figure writing career, and it's completely free. Angela's Fab Freelance Writing Blog at http://fabfreelancewriting.com/blog/ brings you fresh writing tips several times a week.

Article Marketing - High Volume Begins With High Quality & Quantity Articles

Recognition on Top Article Marketing Sites starts at nearly 1000 articles. If you don't have at least a thousand written, you won't make the front page list, and the numbers are rising. But that isn't the only way to get noticed.

Quality counts too.

Effective Article Marketing presumes you know something about keyword optimization, grammar, and basic writing techniques. While there are those who make it to the top of the Article Marketing heap with bad grammar, no keyword optimization, and low grade techniques, their work doesn't capture the audience, or get republished. Fact is, if you want to be seen, provide QUALITY.

Quantity counts too.

You can write a valuable piece of prose in 100 words or less, however... that won't get you published at EzineArticles or very many of the other Article Marketing Sites either. The majority of sites want 250 to 300 words minimum. Optimal article size is around 500 words. A dynamic, highly visible, useful and informative article will always be more published and more read than a bunch of words slung together to look like an article.

High Volume Results.

While 10 - 20 articles on the Article Marketing Sites will get you some results, if you continue to write consistently, building your directory by 5 - 10 articles or more each week, your business will grow, your articles will have higher impact, and your traffic volume will increase. If you desire to make a difference online, increase your volume.

Are you ready to make a difference?

Add these two high volume templates to your repertoire FREE at

http://advertizeyourbusiness.com and learn the SECRET of writing high volume articles.

Jan Verhoeff writes content. If you're interested in knowing more about valuable content and how to write online, visit http://janverhoeff.com and sign in for a FREE Subscription to Jan's News & Updates.